How to Overcome the Inertia of Force in Your Business

Change is threatening, and deciding what specific changes should be made is difficult. Even when the current way is painful, it is familiar.

The Inertia of Force

There is an inertia of force which prompts most people to continue doing things the way they have. It is the gravitational pull of the status quo, and it is the enemy of optimization.

The Compelling Reason

They will not change unless they are convinced that there is a compelling reason to change which will have a direct and immediate personal impact. Logic is not enough; the motivation must be personal.

The WIIFM Factor

They need to understand "what's in it for me" or WIIFM to take the first step. Once the WIIFM is clear — whether it is more take-home pay, less stress, or a salable asset — the inertia breaks.

Download The Purpose-Built Playbook today to learn how BDM helps business owners implement these strategies and build a controlled, optimized, and highly profitable business.