The Ill-Informed Walrus: Why You Need to Hear the Hard Truths
"What you'd like to hear isn't always what you need to know!” - The Ill-Informed Walrus
This quote perfectly captures the dilemma of the typical small business owner. They live in a vacuum, alone at the top of the heap, with everyone expecting them to have the answers. In this isolated position, it is easy to succumb to the "Ill-Informed Walrus" syndrome—surrounding yourself with people who only tell you what you want to hear, rather than what you need to know.
The Need for Objectivity
To break out of this cycle, Business Development Machine (BDM) and the business owner must come into a mutual understanding of the difference between an optimized business and what their business currently produces.
This requires brutal honesty. It requires looking at the business through your own eyes, but with the guidance of an objective third party who is not afraid to point out the hidden profit leaks and the true cost of the "run around."
The Discovery Process
This mutual understanding happens through the BDM discovery process. By asking targeted questions, we help the owner identify and quantify what is lacking.
This is not about cookie-cutter consulting or telling the owner what to do. It is a "working with you" methodology designed to team up and enlighten the client to a new way of controlling their business. It is about bringing awareness to the problems so the owner can confront them head-on.
The Sounding Board
Owners need an objective sounding board to point out the seriousness of their problems and the growing encroachment of competition.
Without this sounding board, owners often deny their problems until the damage is critical and impossible to ignore. They wait too long to get the support they need. But with the right guidance, they can overcome the inertia of force, understand "what's in it for me" (WIIFM), and take the first step toward building a smooth-running, highly profitable machine.
Are you ready to hear what you need to know?
Take Control
Download The Purpose-Built Playbook today to discover how to learn how the BDM discovery process can help you uncover the hard truths and optimize your business.
